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Consumers can test cosmetics within new in-app camera and Facebook Stories.
August 8, 2017
By: Melissa Meisel
Coty revealed a “digital first” in beauty, it contends, with cosmetic brand Rimmel London launching a series of new live cosmetic try-on effects to be available within Facebook’s new in-app camera and Facebook Stories. Users will be able to virtually try on several of Rimmel’s unique and edgy eyeliner looks right from the in-app camera, which can then be shared within Facebook Stories, Facebook Live feeds or on their timelines. Rimmel’s Facebook Camera Effects is available now t...
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